In addition to being a mortgage broker in Calgary, as many of you know I am a big fan of Top Gear UK and Jeremy Clarkson. On the show they often compare the vehicles they test drive to other, unrelated subjects. I thought it would be fun to turn this around and take a look at our Canadian Banks as they compare to various car companies:
The Royal Bank of Canada – Cadillac
These companies are both cultural icons – for people over sixty. They think they are more prestigious than they actually are and they were both really popular, 40 years ago.
The Bank of Montreal – Oldsmobile
Yawn, do I really need to say anything? How about this, you only hear about them when there is either a product recall or a massive mortgage fraud case……
TD Canada Trust – Volkswagen
The car and bank of the people. Both are very large, do many things well and still maintain their unique quirks.
Scotia Bank – Nissan (Datsun)
Seriously, whoever is driving the ship with both of these companies did an exemplary job of a corporate turn around. As you can see above, just as Nissan was at one time Datsun; Scotia has gone from being a middle of the road conservative “old boys” bank to being aggressive, edgy, and innovative. See: “you’re richer than you think”, “let the savings begin”, and the Scotiabank Saddledome. Well done!
CIBC- General Motors
GM: “Ok, we have our hands in a little bit of everything, we have trucks, cars, vans, and fast cars.” CIBC: “Oh yea, have you heard of CIBC, Presidents Choice, Firstline, Access, and Sutton? Big exposure is great when things are heading up, heading down – duck and cover!
HSBC – See Below
“The World’s Bank” – especially in the Pacific Rim
National Bank – Fiat
Best product that no one knows about….
ATB – Pick up truck
We like farming, being good ol’ boys, and playing the local card.